Ci sono aziende che mettono la musica e altre che ballano. Aziende che tracciano il solco e altre che seguono. Nokia: un tempo tracciava i solchi, oggi non riesce nemmeno a seguirli.
Sono queste le conclusioni che derivano da un memo per uso interno scritto da Stephen Elop, trapelato e pubblicato ieri da Engadget.
A risentire di queste circostanze sono la quota di mercato del colosso finlandese e, soprattutto, i conti dell’azienda, che hanno indotto primarie società di rating a una revisione del credit rate.
Fra un paio di giorni conosceremo la svolta strategica che Elop prevede di imprimere alla società. È facile ipotizzare un azzeramento delle funzioni dirigenziali ma anche una brusca virata sul lato software. Tutto è possibile ma un accordo con Microsoft sembra più che probabile.
Lascio la parola ad Elop, il cui contributo vi invito comunque a leggere integralmente qui.
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He decided to jump. It was unexpected. In ordinary circumstances, the man would never consider plunging into icy waters. But these were not ordinary times – his platform was on fire. The man survived the fall and the waters. After he was rescued, he noted that a “burning platform” caused a radical change in his behaviour.
We too, are standing on a “burning platform,” and we must decide how we are going to change our behaviour.
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And, we have more than one explosion – we have multiple points of scorching heat that are fuelling a blazing fire around us.
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The first iPhone shipped in 2007, and we still don’t have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.
We have some brilliant sources of innovation inside Nokia, but we are not bringing it to market fast enough. We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.
At the midrange, we have Symbian. It has proven to be non-competitive in leading markets like North America. Additionally, Symbian is proving to be an increasingly difficult environment in which to develop
[…]
At the lower-end price range, Chinese OEMs are cranking out a device much faster than, as one Nokia employee said only partially in jest, “the time that it takes us to polish a PowerPoint presentation.” They are fast, they are cheap, and they are challenging us.
And the truly perplexing aspect is that we’re not even fighting with the right weapons. We are still too often trying to approach each price range on a device-to-device basis.
Domani pubblicheremo un’analisi tecnica sui pregi e difetti dello sviluppo su piattaforma Symbian.
